The Brief

When you're paying at a store and are asked:

"Do you have a loyalty card?"

Do you ever wonder what happens to those points when you say no?

Probably not.

The thing is many people don't ever even give it a second thought. By shopping at that store you're conforming to their points system. Points system have become increasingly popular over the years and many stores have got involved, Tesco's and Sainsbury's being the biggest and most well known but plenty of other shops including Costa, Ikea, Harrods, Debenhams and Superdrug are involved too.

These stores give away points to convince customers to be loyal and more frequently visit their store, however lots of customers shop at these stores without loyalty cards and therefore don't claim the points that should be rightfully theirs!

What if there was an option for these customers to donate their points for a worthy cause? Instead these points are never used and are just sat on by the stores.

Our project is to make the public see what a good idea it would be to donate the points. The stores have been approached and refuse to cooperate but we're sure if this idea spread and lots of people caught on to how brilliant it is then their voices would be heard.

We're working in a group of ten to produce a time-based media product that can be used to spread the idea and convince those who use it to pass the message on. This will be based on a film theme and should humiliate the stores who are holding back all of these points! This blog will be used to document and record all of our work for the duration of this project.