Personal Reflaction

As the collaborative project started we were split into groups. My group consists of 11 people – 8 from BA Advertising year 2, and 3 from FDA Digital Design. As soon as our work started we delegated the work and we came up with the name Avalanche. We chose David as the leader of our group, because he knows how to organize and cooperate the work. The first thing that we were supposed to do was a research on what Points for Poverty is. The research that I made helped me learn more about the topic and how important it is. I also learned about the so called “fat cats” which is a term used to describe a rich person. We decided to use Richard Branson as a representative of a fat cat in our project. The second task was to ask people working in big supermarkets if we can donate our points from a Nectar Card or not, and after that to record a video with their reactions to our inquiry. I faced our first problem there, a lot of big companies such as Superdrug, Tesco and Boots didn’t allow me to shoot such videos in their stores because they don’t what people to associate them with something bad, in that case - bad policies.

It is very difficult to organise many people in one group and assign them different tasks. So to facilitate our work we started to do storyboards for everything that we were supposed to do during this project – we did storyboards about how we were going to split the work, about which name we were going to choose for the team and the game. This kind of organisation helped us to be more prepared for the next week and how to deal with it easier, because when you have everything written down it is more industriously.  So during the second week we decided to work in small groups and every group had an individual task. I worked mainly with Keith and Manca, we were responsible for the introduction video. For the next week we focused on the video which included people’s reaction to the question related to charities and donation and if they knew about Points for Poverty. We decided to do the video as sketches and hand which draws over them. We were not familiar with how to do animation except Keith, so we decided to draw the pictures by hand first and upload them into a video, but later on we decided that Keith would animate the hand which draws on the video.

We met almost every Friday to discus what everyone has done during the week and what difficulties we found. It was very helpful because we all supported each other. The teamwork was well organized and we didn’t have any problems with our meetings or our work during them. The most difficult part was doing the actual animation but thanks to the sources that our college provides and thanks to the technical specialists that can help us we dealt with the technical issues and finished our work on time.

It the last week we made our presentation and decided who will talk and what. As an advertising student I was supposed to do a Marketing Approach and find out which is the best way of selling the product. During the evaluation of the project I learned something which I consider is as a very important thing – to be organized and listen to what other think. I also learned how to work with some of the tools that Photoshop provides. This project helped me develop my creative thing and creative point of view. And last, but not at least, I met new friends, who I thought were very interesting and hopefully I would be able to learn a lot from them in the future.